Pathé
Nikolaus Clown
Content Creation & Production
Viral Content
To position the brand Pathé in Switzerland in a likable way and to raise its awareness, we created (besides some other concepts) a video with a clown, which on publication day was the 4th most watched video of all social media content worldwide on 9Gag. Pathé became a LOVE brand.
To date, the video has probably had several million views through our own as well as our partner Publishers.
